70%-85% of purchase decisions are made once in the store and 85% of shoppers say color accounts for more than half of factors they consider in purchasing a product. Through the power of effective LED display lighting, color is the language of fresh with bold and vibrant hues signaling higher quality and stimulating appetite and impulse. Suddenly, the wild sockeye’s flesh takes on its natural deep pigmentation. The marbled Ribeye is tender with flavor. And the anthocyanins found in your homegrown berries have a vibrancy only seen under the afternoon sun. LED supermarket lighting provides warm, more vibrant hues, allowing you to replicate the sun’s natural illumination and accent individual colors on food.